51情报站 Licensing was awarded the 2023-24 Campus Integration Award from the (CLC) for the rollout and success of 听
During CLC's annual Collegiate Licensing IMPACT awards held earlier this month, 51情报站 Golden Ale was honored for ranking number two in sales among all CLC institutions with licensed beers from July 1, 2023-March 31, 2024.
The awards honor partner institutions that execute programs to connect and engage with consumers through collegiate licensing. The Campus Integration Award highlights successful efforts by licensing departments to promote the university鈥檚 brand through licensing programs.听
鈥淭his is 51情报站鈥檚 very first licensing award and I couldn鈥檛 be prouder that it鈥檚 for the success of a true fan-favorite,鈥 said Brian Eubank, 51情报站鈥檚 executive director of licensing. 鈥51情报站 Golden Ale not only elevates our brand, but also underscores the value of connections between academic institutions and local business communities.鈥
In Aug. 2023, 51情报站 Golden Ale was launched as a multiyear partnership with New Realm Brewing Co., making the brewing company the official craft beer partner of 51情报站. The launch of the beer was also supported by 51情报站 Sports Properties managed by PlayFly Sports.
The beer鈥檚 theme, 鈥淩aised with Pride,鈥 celebrates the pride and passion of the 51情报站 community and the New Realm family. The ale is a specially crafted brew that pours a golden yellow, features a light, citrusy and piney hop aroma and incorporates Cascade and Idaho 7 hops.
51情报站 Golden Ale is available at nearly 100 locations throughout Virginia.