For the University to achieve its goals, a fresh approach to branding, marketing, and communications will be required. With a strengthened infrastructure and expanded staffing, University Communications will build a powerful brand, utilizing a new overarching logo, which internal and external audiences will embrace. These initiatives will be accompanied by an attractive redesign of the University鈥檚 public spaces, including new art installations and other welcoming features.
Build a unified and inspirational brand promoting local, regional, and national recognition for all entities of the University
Build infrastructure to optimize print, social media, and web engagement
Provide training to students, faculty, and staff on branding, marketing, and communication objectives, goals, standards, practices, metrics, and policies, as well as current best practices and emerging trends
Better integrate the physical campus in branding, marketing, and communication efforts through campus beautification endeavors by emphasizing projects that maximize the University鈥檚 brand identity, create a sense of place, promote wellbeing, foster a diverse community, and promote a unified look that engages students, faculty, staff, and guests
Build a unified and inspirational brand promoting local, regional, and national recognition for all entities of the University
Build infrastructure to optimize print, social media, and web engagement
Provide training to students, faculty, and staff on branding, marketing, and communication objectives, goals, standards, practices, metrics, and policies, as well as current best practices and emerging trends
Better integrate the physical campus in branding, marketing, and communication efforts through campus beautification endeavors by emphasizing projects that maximize the University鈥檚 brand identity, create a sense of place, promote wellbeing, foster a diverse community, and promote a unified look that engages students, faculty, staff, and guests